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Case study · Artek Nexus product

Marcel turns a sentence into a list of Canadian businesses.

Marcel is our own product. Sales teams describe the companies they want, in English or French, and Marcel returns verified, enriched businesses they can save or export, without building filters by hand.

Marcel is designed, built and operated by Artek Nexus. It is our product, not a client commission.

Visit marcelai.caDiscuss your project
From a sentence to a shortlistFR / EN

Language in. Business records out.

The model interprets the request. Registry data and contact enrichment supply the business information.

Illustrated workflow. Sample businesses, not live search results.

Plumbers in Laval with a phone number and website.
Type
Artek Nexus product
Status
Live at marcelai.ca
Platform
Web app in English and French
Coverage
Quebec, Ontario and British Columbia
Our role
Product strategy, design, engineering and operations
Launched
2026

01

The problem

Building a prospect list usually means juggling registry searches, directory filters and spreadsheets, then cleaning the result by hand before it reaches a CRM. Filter-heavy tools assume you already know the right categories and codes, and few of them work naturally in French.

Product strategyUX and UI designWeb application engineeringLanguage model integrationData enrichmentAccounts and billingBilingual content

02

What we built

Current Marcel marketing demo: a French search conversation beside a table of example business records, contact fields and CSV/Excel exports.
Marcel’s public product demo, shown in French: conversational search, business records and CSV/Excel export in one workspace. Illustrative data.

01

Search in plain language

Users describe a market the way they would to a colleague, such as plumbers in Laval or manufacturers in the Montérégie, in English, French or a mix of both.

02

Canadian business data

Results draw largely on public Canadian registries, from municipal to federal, and are enriched with practical details such as phone, website, Google rating and NEQ.

03

Lists ready for outreach

Prospects can be saved in Marcel or exported to CSV or Excel for a CRM or an outbound workflow.

04

Accounts, credits and billing

Self-serve sign-up with free starting credits, then monthly or annual plans managed inside the product.

03

Implementation choices

A language model for intent, data sources for facts

The language model interprets what the user is asking for. The companies returned come from registry and enrichment data, so each result is a business record rather than generated text.

Bilingual from the start

Search, interface and account flows work in English and French, because that is how Marcel’s users work.

Responsible data use

Marcel favours legitimate sources and clear B2B use, with privacy requests and opt-out handling where Quebec’s Law 25 and Canada’s anti-spam law (CASL) require them.

A marketing site built to perform

marcelai.ca uses scroll-driven animation and smooth scrolling that switch off for visitors who prefer reduced motion, while the content stays server-rendered for search engines.

04

Capabilities shown

  • Product strategy
  • UX and UI design
  • Web application engineering
  • Language model integration
  • Data enrichment
  • Accounts and billing
  • Bilingual content

Have a similar project in mind?

We bring the same approach to client projects: understand the work, define a useful first version, then build. A few sentences are enough to start.

Contact Artek Nexus